In 1966, “Roberta,” also known as “the housewife of tomorrow,” appeared at Macy’s in New York to demonstrate Hamilton Beach appliances.[1]
A New York Times article noted that “she can be turned on and off at will,” and also highlighted a divide between men and women viewing the robotic spectacle.
When women see Roberta perform at Macy's, their usual comment is "harumph." Men, on the other hand, often express a desire to take her home.
[1] Klemesrud, Judy. “Housewife of Tomorrow: She Can Be Turned Off,” The New York Times, November 17, 1966.


