"Stop me if you've already seen this"
The famously secretive iPhone maker has zero — and we mean zero — patience with product leaks. (1)
I was listening to The Talk Show with John Gruber and guest Jason Snell, and they mentioned the recent news about Jon Prosser being sued by Apple for the alleged theft of trade secrets related to iOS 26.
This reminded me of the 2017 news story about an Apple engineer’s daughter filming the iPhone X on a visit to Apple Park in Cupertino.
And of course, there was also the 2010 scandal of a prototype iPhone 4 being left in a bar:
In his 2010 WWDC keynote address, Steve Jobs announced the iPhone 4 and remarked, “Now…stop me if you’ve already seen this,” to which the audience knowingly laughed.
Even with Apple’s renewed focus on preventing leaks, they still seem to be in the ether. I wonder if Apple’s expansion of production to other countries will make preventing leaks more difficult. At times, however, some of the info seems to be streaming from in and around Cupertino. Personally, I just like to wait and see what Apple announces (and actually ships) before making a decision to upgrade.
(1) Theodore Schleifer, An Apple Engineer showed his daughter the new iPhone X. Now, she says, he's fired. Vox, October 29, 2017. Apple News link